There are a lot of SEO agencies out there. How do you know which of them are the best to work with your business? That’s what you’re going to find out more about here so if you want to learn more just continue on.
An SEO agency is going to need to have done good work for others in the past. Sometimes, you can just go to their website and they will have links to some of the websites they have helped people with in the past. At other times, you’re going to have to email them to ask if they can show you some of the work they have done in the past for others. Either way, you don’t want to work with an SEO company that doesn’t have some kind of sample work even if the sample is their own website.
Any SEO agency that you’re going to hire is going to have a certain price on the services that they offer. That’s why you’re going to want to make sure you work carefully with an agency that has fair pricing. You should shop around a little so you can find out what is being charged on average. Just beware, however, or people that charge so little they must do poor work when it comes to what they can offer. You don’t want to end up working with a digital marketing service that is not that good but charges less so you feel like you’re getting a deal.
You can find the best SEO agency like Ni SEO Company if you use the tips you were just given. You want to make sure that professionals are working on your site at all times. That way, you know that you have a chance to rank high for keywords that get people to come to your website.
This is because Google has become the main source of information for a journalist. Both at the time of researching a news, and, perhaps more importantly, when it comes to contrasting it (Source: Bennett & Company).
That is, if we send a press release about the benefits of Actimel, the first thing the journalist will do is to contrast it via Google … and the results suggested by Google are:
In the SERP page we can see how, of 10 entries, five are their own and five criticisms …
For this reason we thought it was a good idea to give you practical advice to optimize the press releases and, in this way, increase the likelihood of being indexed by Google:
1. Identify keywords with journalists in mind
Do a mini-investigation on the keywords that best describe the press release. Use the inverted pyramid technique, you will get to upload and put the key words to the left.
Repeat keywords every 40 words in the first two paragraphs
Remember that the average search is between 2 and 4 words
Includes videos, photos and logos. On the one hand it improves the understanding of the press release (humans, despite this blog, we are visual, that’s what we have done for 50,000 million years, reading, some less). On the other hand, the proper use of ALTs allows a better indexation of the press release.
Do not miss the opportunity to generate buzz with our message. Includes social bookmarks, of all kinds, always help.
6. Watch your distribution
There are already companies in the Spanish market that distribute press releases between networks of blogs and also to certain journalists.
Be careful in the selection of who. Having a large audience does not mean that they will listen to you. Especially if your product has nothing to do with the subject of the page / blog on which it has been published.
7. Communicate it
And after publishing it, post it on all your channels (web, forums, Facebook and Twitter)
We hope, as always, that our advice will be useful …